Last updated: 1 October 2026
1. Who we are
This website is operated by Silk Route Imports Limited (NZBN 9429051957889), 181G Great South Road, Takanini, Auckland 2112, New Zealand ("we", "us"). We import and distribute Royal India products in New Zealand. We are responsible for the personal information collected through this website under the Privacy Act 2020.
2. What we collect
We collect the details you choose to give us, through the forms on this website or when you deal with our team directly – for example during a store visit, a phone call or at a trade show. Depending on the form or conversation, this may include:
- your name, email address and phone number;
- your business name, business type, region, number of stores and website (trade enquiries and business contacts);
- your region, suburb, usual store and estimated usage (Chakki Atta registrations and store requests);
- the content of your message.
We also collect information about how the website is used. Our website platform, Base44, records the pages you visit, your browser and device type, and which buttons and links are used (for example printing the range sheet or sharing a page), and turns this into usage statistics. When we record that a form was sent, we record only general details such as the region or type of business – never your name, contact details or message.
Base44 may also make a recording of how a visit moves through the website – the pages, scrolling and clicks – to help us find and fix problems. Anything typed into form fields is masked in these recordings. We don't ask for sensitive information – please don't include it in your messages.
To protect our forms from spam, when you send a form we briefly keep a scrambled code made from your internet (IP) address and the name of the form, so we can limit how many times one sender can send the same form in an hour. The code is a salted one-way hash, so your IP address itself is not stored, and the code is kept separately from what you wrote. These codes are cleared out automatically, normally within a few hours.
3. How we use it
- to reply to your message or enquiry;
- to follow up trade enquiries, including range, pricing, supply and orders;
- to tell you when Royal India Chakki Atta is available, if you register your interest;
- to follow up store requests – we may tell a store that shoppers in their area have asked for Royal India, but we won't give the store your name or contact details without your permission;
- to send you news and recipes, only if you've opted in;
- to operate, secure and improve this website.
4. Marketing emails
We only send marketing emails if you've agreed to receive them. Every marketing email will tell you how to unsubscribe, and you can also ask us to stop at any time by emailing silkroutenz@gmail.com.
6. Storage, security and retention
Form submissions are stored securely and can only be viewed by authorised administrators. We keep personal information only for as long as we need it for the purposes above – for example, while a trade relationship or a launch registration is current – and then delete or anonymise it.
7. Your rights
You can ask to see the personal information we hold about you and ask us to correct it. Email silkroutenz@gmail.com. If you're not happy with how we've handled your information, please tell us first so we can put it right. You can also contact the Office of the Privacy Commissioner at privacy.org.nz.
9. Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.
10. Contact us
Silk Route Imports Limited, 181G Great South Road, Takanini, Auckland 2112, New Zealand. Email: silkroutenz@gmail.com.